Channel Origination

From On-Premises to Cloud, ATHENSA is your trusted solutions provider when you need to launch a linear 24/7 TV channel. 

On-Premises TV Channel Origination Software
available as a purchase or rent

The PlayBox/Athensa "CHANNEL-IN-A-BOX" line of on-premises TV solutions provides all the automation features, needed in today’s MCR broadcast facilities when creating linear TV channels. With more than 19,500 worldwide deployments since year 1999, this is one of the most popular platforms for 24/7 TV channels origination.

Turnkey Servers
available in different hardware configurations

The APOLLO custom-tailored server solutions of ATHENSA are based on the specific demands and typical workflows of our clients. We are offering you some reference models, suitable for the most common PlayBox/ATHENSA software bundles. Please feel free to ask for further customization of the reference models. Our server configurations guarantee best performance and endurance, with typical server lifespan of up to 10 years.

We Take Pride in Our Numbers


Years of TV Automation Development


Business Partners Worldwide


TV Channels Automated


Countries Covered



On-Premises Playout

If you are looking for a compact stand-alone solution for your ingest/playout/graphics workflow, you already have existing MCR facilities and broadcast engineers, and you can afford the CAPEX required - then the "CHANNEL-IN-A-BOX" on-premises approach is right for you. If your main need is to have SDI output and your existing internet connectivity is limited in bandwidth or unreliable, again you need to consider a local playout system. Please click the "Learn More" button below to see the full list of features of this product.



You´re free to choose among four levels of reference models, suitable for the most popular PlayBox SW bundle configurations. Assembled as Desktop workstations, 1U, 2U, 3U, 4U Form Factor, Single or Redundant PSU, Single or Dual CPU, GPU acceleration ready, Single or Dual Video Board SDI, Multiple storage capabilities, SDI, Analog or Streaming output we guarantee best performance and endurance.

ATHENSA License Purchase
Rent Models /NEW
ASM&TS Policy
Annual Software Maintenance
Technical Support


Incentives to Switch from "Channel-in-a-box" to "SPARK"

We offer various buy-back incentives when existing "Channel-in-a-Box" clients are ready to switch to Athensa "SPARK". These are activated via returning to us the PlayBox or ATHENSA USB licensing dongle and/or existing hardware. The evaluation of the existing equipment being returned to Athensa depends on the time used, the presence of active ASM&TS contract with Athensa, etc. Please click the  button below for more information.

24/7 Support Service

The 24/7 Support service provided by Athensa is one of the most important reasons why our clients trust our company and are loyal to us for many years in a row. The same engineering team that supports the "Channel-in-a-Box" customers is now supporting the new "SPARK" clients, which guarantees the smooth transition process from on-premises to cloud playout. The technology presentations and the support process are handled in English, Spanish, Russian and Hindu languages. Our clients with active ASM&TS support contracts receive their 24/7 support via dedicated WhatsApp chat groups. 

for Sales: <>
for Support: <>

CEO: Vassil lefterov, WhatsApp: +1-858-752-3578

Your registration here will subscribe you to the ATHENSA newsletters and email promotions