
AD Insertion
Ad and Graphics Insertion
Ad Insertion for Broadcast TV
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WiseAdIInserter inserts Video Advertisements, Logos, Overlays, L-Squeeze, Crawl, Alert into the live stream on time-based schedule or detection of Cue tone(DTMF), SCTE 35, or Contact Closures.
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Traditionally, this is an On-Premise solution as the TV station Modulator is On-Premises.
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Optionally, WiseDV can provide the cloud-hosted solution with affiliate streams received via HLS, transcoding to MPEG-2 Video (Standard required for the Broadcast TV), Muxing all streams to 19.3 Mbps MPTS stream, and streaming the Muxed MPTS stream to the TV station Modulator using SRT or Zixi.
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WiseTV-Box is an ideal
Ad Insertion for Cable TV
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AdInserter-Cable TV is an ad insertion system mainly used to splice Advertisements to the original stream
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Inputs – UDP Unicast / Multicast from IRD and HITS
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Output – UDP Multicast – compatible with Apex, Pico, Harmonic, and other EdgeQAM units
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SPTS or MPTS In
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SPTS Out
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Passes through all PIDs except SCTE 35
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When SCTE 35 / Cue Tone is detected, the Ad is spliced in
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The live stream is not transcoded and maintains its original video quality which is ideal for high-density HD channels and Ad insertion systems
SSAI – Server-side Ad Insertion
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Dynamic Ad Insertion and Ad stitching
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Inserts Mid-roll Ads on SCTE 35 to provide a flawless Video Experience to viewers
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Manifest Manipulation, Ad Server Communication, Ad Bitrate, and Resolution Normalization
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Supports RTP, UDP, HTTP, HTTP Live Stream (HLS), or MPEG-DASH Source Streams
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Detects SCTE35 Triggers and communications with Ad Server to fetch Advertisement files and stitch them into the chunks of the stream
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Ingests Ad Dynamically by stitching High Definition Advertisements in live source stream by Manifest Manipulation
Shopping Networks – Phone Number Detection
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AdInserter-AI is a real-time Automated Phone number detection and Substitution System.
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Can detect and replace phone numbers using AI in the live stream without SCTE 35 or Cue tone.
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Detects a phone number in the region of interest in the live streams and Replaces that with the new number.
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Seamless replacement of the telephone number or any image.
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Supports IP, SDI, and ASI inputs and IP, SDI, and ASI outputs
Description


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Mainly used to insert Advertisements and Graphics to the original content and re-stream the data in Schedules.
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In cable companies, input comes from IRD and HITS. Output is compatible with Apex, Pico, Harmonic, and other EdgeQAM units.
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It basically takes MPTS In and generates SPTS Out.
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It passes through all PID’s except SCTE 35. When SCTE 35 / Cue Tone is detected, Ad is spliced in.
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Live content is not transcoded and it maintains its original video quality which is ideal for high-density HD channels Ad insertion systems.
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Input is analysed and checked for Program Number/Bit Rate/SCTE 35/Cue Tone Markers.
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Works with watch folder based Auto transcoder which automatically transcodes Ad files in the format of the live stream.
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Also interfaces with various Traffic and Billing systems. Generates As Run logs and SCTE 35/CUE Tone logs.